SimTeam - business simulation platform

Leadership and management teams, Team effectiveness, Communication

With the help of this business simulation platform participants learn about corporate strategies and how to effectively achieve their strategic goal.
SimTeam is a business simulation platform that models the operation of project-based enterprises. During the simulation participants form teams representing different model corporations. The participants act in different managerial roles inside the model corporations. The software simulates a competitive market where the model companies compete. 

In the course of the contest the participants learn how to formulate a corporate strategy and how to create an effective and efficient organisation to achieve their strategic goal. SimTeam has automated financial functionalities (general ledger; balance sheet, profit and loss account, cash flow overview) according to generally accepted accounting rules.

Each team operates a model corporation, where this they will face immense market driven (external) challenges (which vary in the different case studies) and operational challenges arising from their available manpower and their cash flow situation.

The trainer can assign individual missions and personal goals to the participants based on their managerial role in the simulated organisation. These individual missions and goals can be conflicting, which could lead to arguments among the team members similarly to a real life change management situation. The trainer can also provide exercises for the teams (e.g. review and present strategy) in the course of the simulation.

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Key Business Benefits:
  • Strategic planning
  • Teamwork and communication
  • Process improvement
  • Product management
  • Communication between teams
  • Stress/change management

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